Franchisor’s Guide to Digital Marketing

17 pages of data-driven insights, emerging trends and proven best practices; ideal for Marketing Executives, VP's and Directors.

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Parallel Path | Franchisor’s Guide to Digital Marketing

Digital marketing is essential to stay relevant and engaged with current and potential customers. Digital channels like paid search, display advertising, search engine optimization (SEO) and social media allow franchises to meet customers where and when they’re discovering solutions, considering options, and making decisions.

Large and growing franchises face considerable challenges with digital, however; maintaining brand integrity, ensuring scalability and leveraging economies of scale all need to be carefully managed to ensure the success of their digital campaigns.

Download Parallel Path’s Franchisor’s Guide to Digital Marketing to learn:

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Emerging trends that franchisors must be aware of

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How to build a sound foundation for all digital marketing efforts

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The benefits of a centrally-managed website

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Best practices for display advertising, paid search, SEO, social media, and more

Many franchises need to better understand how to apply the power of digital marketing to their brand. The Franchisor’s Guide to Digital Marketing whitepaper provides the information and tools needed to build the foundation for a uniform, across-the-board, digital marketing strategy for franchisors and franchisees to create comprehensive, and ultimately successful, digital campaigns.

Download the Whitepaper Now